The Institute of Banking Personnel Selection (IBPS) has released the IBPS SO Marketing Officer Exam 2022 Notification on the official website. A total of 100 vacancies have been released. Candidates who wish to attend the recruitment are advised to go for IBPS SO Marketing Officer Online Coaching in order to prepare for the exam. Refer to the below sections to find all the important and required details like eligibility, selection process, the application process, exam pattern, syllabus, etc.

• Aspirants who will be holding the required educational qualification and other eligibility criteria can apply for the examination.
• As per the IBPS SO Syllabus Exam Pattern, candidates will undergo 3 stages of the selection process – Prelims, Mains Exam and Interview.
• Once the candidates clear all the stages of the selection process, they will be selected for the post and will also receive a monthly salary as well.
• To know more about the IBPS SO Marketing Officer Scale-I Exam, check the article below and get in-depth information on all the aspects of recruitment.

IBPS SO Marketing Officer Exam 2022 Overview
Recruiting Body	IBPS
Full-Form	Institute of Banking Personnel Selection
Official Website	Website
Post	Marketing Officer Scale-I
Number of Vacancies	100
Notification Release Date	1st November 2022
Start Date to Apply	1st November 2022
Last Date to Apply	21st November 2022
Exam Date	24th December 2022/ 31st December 2022 (Prelims) 29th January 2023 (Mains)

IBPS SO Marketing Officer Exam 2022 Official Notification PDF Download

IBPS SO Marketing Officer Vacancy 2022

The IBPS SO Marketing Officer vacancy details are out along with the official notification. The candidates can take a look at the vacancy details in terms of participating banks and categories to get an idea. The details are as follows.

IBPS SO Marketing Officer Apply Online 2022

The candidates who wish to apply for the IBPS SO Marketing Officer 2022 recruitment process must submit their applications along with the required documents through an online mode only. The steps on how to apply for the IBPS SO 2022 Marketing Officer are mentioned below. Follow them carefully.

Direct Link to Apply for IBPS SO Marketing Officer

Step 1: Visit the official website of IBPS or click on the link above. 

Step 2: Proceed to New Registration and fill in the application form with all your personal and necessary information.

Step 3: Attach the required documents in PDF format such as IBPS SO Photo and Signature. 

Step 4: Pay the required application fee.

Step 5: Cross-verify all the information entered and click on the submit button.

Step 6: Keep a copy of the application for further reference.

Step 7: Alternatively, visit the official website and click on the relevant link. Then follow steps 2 to 6.

IBPS SO Marketing Officer Application Fee 2022

The candidates who will be submitting the IBPS SO MO online application forms must also pay an application fee to complete the application process. The category-wise application fee details are given below.

IBPS SO Marketing Officer Eligibility Criteria 2022

IBPS SO Marketing Officer Eligibility Criteria will have to be met by the candidates who wish to take part in the exam. The detailed criteria are as follows.

IBPS SO Marketing Officer Age Criteria

• The candidates must be between the ages of 20-30 years.
• Age relaxation will be given to certain candidates. The details are as follows;

IBPS SO Marketing Officer Educational Qualification Criteria

• Graduate and Two Years Full-time MMS (Marketing)/ Two Years Full-time MBA (Marketing)/ Two Years Full-time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing

IBPS SO Marketing Officer Nationality Criteria

The candidate must be a citizen of India or should be either:

• a subject of Nepal or
• a subject of Bhutan or
• a Tibetan Refugee who came over to India before 1st January 1962 with the intention of permanently
  settling in India or
• an Indian origin person migrated from Pakistan, Burma, Sri Lanka, East African countries of Kenya,
  Uganda, the United Republic of Tanzania (formerly Tanganyika and Zanzibar), Zambia, Malawi, Zaire,
  Ethiopia and Vietnam with the intentions of permanent settlement in India.

IBPS SO Marketing Officer Selection Process 2022

There will be a selection process the candidates will have to undergo under the IBPS SO Marketing Officer Scale-I Exam 2022. The stage-wise selection process is given below.

1. Stage-I – Prelims Exam
2. Stage-II – Mains Exam
3. Stage-II – Interview

IBPS SO Marketing Officer Syllabus 2022

Candidates who will be appearing for the exam must know the detailed syllabus for the exam. Below is the subject-wise detailed IBPS SO Marketing Officer Scale-I Syllabus to base the preparations accordingly.

Reasoning Syllabus:

• Puzzles,
• Inequalities,
• Seating Arrangement,
• Syllogism,
• Blood Relations,
• Order and Ranking,
• Alphanumeric Series,
• Input-Output,
• Coding-Decoding,
• Data Sufficiency,
• Distance and Direction,
• Verbal and Non Verbal Reasoning

English Language Syllabus:

• Reading Comprehension,
• Cloze Test,
• Detection of Errors,
• Improving Sentences and paragraphs,
• Completion of paragraphs,
• Para jumbling,
• Fill in the blanks,
• Parts of speech,
• Modes of narration,
• Prepositions.
• Voice Change

Quantitative Aptitude Syllabus:

• Number Series
• Data Interpretation
• Simplification
• Quadratic Equations
• Data Sufficiency
• Ratio and Proportion
• Discounts
• Averages
• Mixtures
• Percentages
• Profit and Loss
• Time Work and Distance
• Rate of Interest
• Probability
• Permutation and Combination

General Knowledge Syllabus:

• Current Affairs and Static G.K.
• Banking Awareness
• International and National Awareness
• Countries, Currencies, and Capitals
• Books, Authors, and Awards
• Headquarters
• Prime Minister Schemes
• Government Policies
• Important Dates and Events

IBPS SO Marketing Officer Mains Syllabus

Marketing Management

• Introduction to Marketing
• Introduction to Marketing Management
• Nature and Scope of Marketing
• Marketing Environment
• Marketing Organization
• Processes and Planning
• Marketing Programs
• Marketing Decisions
• Marketing Mix (4Ps, 7Ps, etc.)
• Exchange definition
• Holistic Marketing
• Marketing competitiveness

Marketing Research

• Marketing Research
• Competitor Analysis
• Market Segmentation
• User Research & Feedback
• Research Tools
• Demand Forecasting

Marketing Planning and Strategies

• Management Processes in Marketing
• Types of Marketing Plan
• Competitive Marketing Strategies
• Interactions between the Marketing Mix and Marketing Environment
• Control Mechanisms in Marketing
• Strategic planning
• Strategic units
• Promotional Strategy
• Advertisement strategies
• Competitive strategy
• Marketing control
• Price volume control

Marketing Types

• Marketing of Services
• International Marketing
• Rural Marketing
• Bank Marketing
• Insurance Marketing

Product Management

• Introduction to Product Life Cycle
• Product Planning & Development
• Branding, Packaging, Labeling, Standardization & Grading
• Pricing and Distribution channels
• Levels of a product
• Product mix
• Product Portfolio Decisions
• BCG matrix and its applications
• Product planning,
• New Product Development Process
• Innovation and Creativity
• Product Testing
• Product Placement & Commercialization
• Product Vertical Integration
• Product development process

Pricing Decisions

• Price and its Determinants
• Objectives of Pricing Decisions
• Factors Affecting Pricing Decisions
• Pricing Policies and Strategies
• Pricing Methods

Distribution Strategy

• Meaning, Need for and Importance of Distribution Channel
• Factors Influencing Channel Decisions
• Types of Channels- Direct Channel, Indirect Channel
• Functions of Channel Members

Promotion Mix and Sales

• Promotion mix and its components
• Advertising
• Sales Promotion
• Personal selling
• Direct marketing
• Public Relations and publicity
• Online marketing
• Developing an integrated promotion mix
• Promotion Mix Decisions:
• Advertising decisions
• Sales promotion decisions
• Personal selling decisions
• Public Relations and Publicity decisions

Brand Management

• Introduction to brands and brand management
• Brand research and brand equity
• Branding for different product categories
• Branding & differentiation
• Brand image
• Brand element and brand association
• Brand equity measurement
• Competitive analysis
• Brand positioning
• Brand hierarchies
• CBBE (Customer-based brand equity)
• Branding & IMC

Consumer Behavior

• Determinants of consumer behavior
• Types of buying decisions
• Stages of the buying process
• Importance of consumer behavior study
• Consumer personality & brand personality
• Buying influences
• Buying process
• Factors influencing buying decisions
• Models of buying behavior
• Post-purchase behavior
• Data collection techniques
• Sources of secondary data for marketing decisions
• Buyer-supplier relationship
• Customer value

Services/ Digital Marketing

• Customer relationship management (CRM)
• Internet marketing
• Social Media Optimization (SMO)
• Social Media Marketing (SMM) and Search Engine Optimization (SEO)
• The distinction between goods and services
• Marketing mix for services
• Types of services
• Strategies for Services Marketing

Advanced Marketing Techniques

• Global marketing
• Strategic Marketing Process
• Value chain
• Value creation
• Nature & scope of rural markets,
• Marketing to cooperatives,
• Channels of distribution in rural India.
• Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
• CSR.

Solve IBPS SO Marketing Officer Previous Year Papers here!

Miscellaneous Topics

• Social Responsibility
• Marketing Ethics
• Consumer Protection in India
• Wholesale and Retail Trade
• NPV theory
• HERZBERG Theory
• Alliance marketing
• Green marketing
• E-commerce
• E-marketing
• E-Retailing
• Relationship marketing
• Mobile marketing

Marketing Awareness

• Popular brands and their
• Popular acquisitions
• Companies and their CEO's
• Brand ambassadors of brands
• Popular brand campaigns
• Latest products and applications of banks

Financial Awareness

• Indian Financial System
• Banking Reforms
• Regulatory Bodies in India- NABARD, SEBI etc.
• International Banking
• Important RBI Circulars
• Latest Updates in Financial & Capital Markets
• Financial Terms
• Banking Terms
• Latest Acts related to Banking
• Priority Sector Lending
• NPA – latest news
• SARFAESI Act
• RBI Monetary Policy
• Capital & Money Market Instrument
• Commercial Banks, NBFCs, HFC – Latest news
• Mergers and Acquisitions in Banking Companies
• Credit Rating and Agencies
• Payment Options- NEFT, RTGS, Bharat Bill payment, etc.

IBPS SO Marketing Officer Exam Pattern

The candidates who have taken a look at the IBPS SO Marketing Officer syllabus must also take a look at the detailed exam pattern while preparing for the exam. The prelims and mains detailed exam pattern is provided below.

IBPS SO Marketing Officer Preliminary Exam Pattern

The detailed exam pattern for the preliminary exam is given below. Candidates can prepare for the exam by following the detailed pattern.

• The examination is conducted for 125 marks.
• A total number of 150 questions are asked.
• The duration of the examination is 2 hours.
• Marks deducted for every wrong answer is one-fourth of the marks assigned to that question.

IBPS SO Marketing Officer Mains Exam Pattern

Below is the detailed exam pattern for the mains examination. Check the details below to know more.

• A total number of 60 questions are asked.
• The mains exam is conducted for 60 marks.
• The duration of the exam is 45 minutes
• Marks deducted for every wrong answer is one-fourth of the marks assigned to that question.
• The candidates who qualify for the mains exam will be called up for the interview process which will be conducted for a total of 100 marks.

IBPS SO Marketing Officer Important Dates 2022

Below are the important dates and events for the exam. Check the table below to know more.

IBPS SO Marketing Officer Admit Card 2022

The IBPS SO Marketing Officer Admit Card is released on the official website. We have detailed the step-by-step instructions to download the call letters from the portal on the scheduled date.

Step 1: Go to the official website and click on the IBPS SO Marketing Officer Admit Card option.

Step 2: Type in your Registration Number and Password in the credentials.

Step 3: Click on the submit button and the IBPS SO Marketing Officer Admit card will appear now in front of your screens.

Step 4: Download the admit card for further use.

Step 5: Alternatively, visit the official website and click on the relevant link. Then follow steps 2 to 4.

IBPS SO Marketing Officer Salary

The IBPS SO Marketing Officer Salary will be INR 38,000/- to INR 39,000/-. After all the deductions, the employee will be given a salary of INR 33,000/- to INR 35,000/.

IBPS SO Marketing Officer Cut Off 2022

The candidates who appear for the examination should know the detailed cut off in order to start their preparations. Below are the steps to check the IBPS SO Marketing Officer cut off.

Step 1: Click on the direct link that has been mentioned above.

Step 2: Enter the credentials and then click on the submit button.

Step 3: The cut-off for the exam will now be available on your screen.

Step 4: Calculate your marks now.

Step 5: You can also visit the official website and then follow the same steps mentioned above.

How to Prepare for IBPS SO Marketing Officer Exam 2022?

The candidates who will be appearing for the IBPS SO Marketing Officer Scale I exam must prepare themselves in an in-depth manner to qualify for the exam. Candidates must follow a disciplined time chart and full-proof preparation strategy to crack this examination.

• Prepare a study plan and prepare accordingly.
• Make notes on your own. The use of charts, tables, and diagrams for ease of remembrance is highly recommendable.
• Solve Previous Years Papers and take the mock tests on a regular basis.
• Learn time management and build a proper study plan.
• Work hard on yourself and refer to all the relevant books for preparation.

IBPS SO Marketing Officer Books for Preparation Prelims

The IBPS SO Marketing Officer exam is completely based on the books for preparation. Candidates who wish to score more than the cut-off marks and get shortlisted for the post must be well aware of the IBPS SO books beforehand. Below we have provided the best books for the Prelims Examination.

Check IBPS SO Marketing Officer Study Plan to ace the exam!

IBPS SO Marketing Officer Books for Preparation Mains

Below are the expert-recommended subject-wise books for the Mains Examination. Check the best books as given below.

IBPS SO Marketing Officer Result 2022

The candidates who complete the exam will receive their IBPS SO Marketing Officer Results within a month or two. The results will be available on the official website. The candidates who wish to download the result can check the steps below on how to download.

Step 1: Visit the official website of IBPS and search for the Results PDF of IBPS SO Marketing Officer. 

Step 2: A new page will appear on the candidate’s screen in a PDF format.

Step 3: You can now use CTRL+F to search for your roll number or name.

Step 4: If the candidate’s name or roll number gets highlighted on the sheet, it means he/ she has qualified for the exam.

Step 5: Download it for further reference.

Step 6: Alternatively, visit the official website and click on the relevant link. Then follow steps 2 to 5.

We hope you found this article on IBPS SO Marketing Officer Scale I Exam informative and helpful and please do not hesitate to contact us with any doubts. You can also download our PrepForSure App which is free and start preparing for any competitive examination. This app provides you with Test Series, Mock tests, PDFs, Previous year’s question papers, and much more.